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Our Commitment
The ocean is our playground and our home. We believe in leaving every beach cleaner than we found it, and in supporting the local communities we love to surf with. Every stay at Surf Bay is built on respect for nature, people, and the simple joy of living.
North & South: A Surfing story
Jorge (from Málaga) and Johan (from Sweden) are proof that when you put a Spaniard and a Swede together, you get the perfect mix of passion and drive. Both lifelong surfers, they combined their love for the ocean and their diverse backgrounds to create Surf Bay—a place where anyone can catch a wave, no matter the weather.
Johan Vincent
Born in Sweden, but grew up in Hawaii & Australia, where Johan fell in love with surfing. Now living in Sweden, he channels his passion for movement, nature, and community into Surf Bay—a space where people can come together, stay active, and experience the spirit of the ocean, even in the north.
Jorge Montoya
Originally from Málaga, Jorge grew up between the Mediterranean and the mountains, skiing for the Spanish national team and surfing for the past 15 years. Now based in Sweden, he brings his love for movement, nature, and community into Surf Bay—a place where people can connect, move, and feel the vibe of the ocean, even in the north.
Our Philosophy
Be the Wave.
We treat everyone — guests, team members, locals, and nature — like old friends. We go the extra mile to make sure every day feels special, relaxed, and welcoming. We blend work with lifestyle, respecting the rhythm of life and the environment that gives us so much.
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Surf Bay – Born for the Good Times
At Surf Bay, we live for the thrill of surfing, the spirit of adventure, and the power of connection. Our passion is creating experiences where new friendships are forged, skills are sharpened, and life feels effortless and free. It's about more than the waves — it's about community, laughter, and memories that stay with you forever.